Last updated: July 10, 2026

Below we describe the personal data that is collected or generated (processed) when you use our website. This privacy policy also explains how data is used, shared and protected, the choices and rights you have and how to contact us.

General statement

We take your privacy very seriously and are committed to protecting it. We believe that you should be able to easily find out what personal data we collect and use, and understand your rights in relation to it.

This Privacy Policy explains our policies and practices regarding how we collect, use and disclose the personal information we collect on our websites and in our stores.

We recommend that you read this Privacy Policy carefully as it contains important information about your personal data.

Do not hesitate to contact us if you have any questions or comments about this Privacy Policy by email at the following address lesfillesenrouje@rouje.com or dpo@rouje.com.

Who are we?

maxpert is responsible for your personal data and will be referred to as “we”, “us” or “our” throughout the rest of this privacy policy. Our company is registered with the Paris RCS under number “Paris B 817 934 797”.

Our head office is located at 11 bis rue Bachaumont - 75002 Paris, France. If you have a question regarding our privacy policy or the use of your personal information on our website, please contact us by email at the following address lesfillesenrouje@rouje.com or dpo@rouje.com.

What personal data do we collect and how do we use it?

Personal data is information relating to an identified or identifiable natural person. They include, for example, a person's name or address.

We may collect personal data directly from you (for example when you purchase a product from our online store) or indirectly (for example from your electronic devices that interact with our websites).

Data you provide to us directly

In order to place an order on our website, create a customer account, contact us or subscribe to our newsletter and other marketing activities, you generally provide us with the data:

• Your identification data and contact details: Your first name, last name, language and country from which you interact with us, as well as your contact data such as your email address, postal address, delivery address and your telephone number.
• Economic and payment information: Your bank details (please note that all payment transactions are encrypted by the receiving bank, we do not store any card numbers), information on your purchases, your orders, your returns, etc.
• Connection, geolocation and navigation data.
• Your profile: If you open a customer account, you then create a profile and identify yourself during your visits to our website, data will therefore be saved such as your customer identifier and password, your recent purchases or your preferences.
• Your personal preferences: This includes your wishlist, marketing and cookie preferences.
• Additional personal information: You may also provide us with other personal information such as your date of birth, gender, etc.

We are the only ones to collect and store this additional information; we use it in our analyzes to improve our services. When we ask you to enter your personal data to access a functionality, certain data are mandatory fields since they are data that we need to allow you to access this functionality (for example to deliver a package to you we need your postal address).

It is important that the personal information shared about you is correct and up to date. Please notify us of any changes to information.

We do not store sensitive personal information in any way, so as our website is not intended for children, we do not store any data relating to children.

Information on promotional highlights: many customers have complained about not being able to receive our commercial highlights: archives, private sales and sales, while being unsubscribed from the commercial newsletter. By creating a maxpert customer or guest account, and within 3 years following your last order or your registration date, we will send you an information email informing you of our highlights per season: launch of mid-season promotions, launch of archives, launch of sales. This corresponds to 5 emails per year. You can request to no longer receive this promotional information by unsubscribing from the email footer.

Data obtained via cookies

Subject to your consent, we use cookies and other similar technologies to facilitate your navigation on our site by adapting it to your equipment or search engine and to offer you products that correspond to your purchasing habits.

Some cookies are necessary for our Digital Platforms to function properly and others are used for analytical purposes that help us provide you with more personalized services and a better digital experience. For more information about cookies and how to change your preferences, please read our cookies policy.

• Usage Data: The information includes the products and services you have purchased from us and how you use our website and applications.
• Technical data: Your IP address, your search engine and its version, your location and time zone, your browser extension, operating system and platform, but also other technical data about the device you use to browse our site.
• Information about your visit: Including URLs and your click path, from and on our website (including date and time); the products you viewed or searched for; page response time, download errors, time spent on pages, interaction on pages (such as clicks and cursor movements), how you leave pages.

WHY DO WE USE YOUR PERSONAL DATA AND HOW DO WE USE IT?

Depending on the type of data we have about you, we may process it for the following purposes:

• To manage your registration as a user of our site: If you wish to use our services, we need to process your data to identify you as a user of the site and allow you to access the different features as well as personalized services. You can delete your account at any time by contacting us. This purpose has as a legal basis the execution of pre-contractual measures or the execution of contractual obligations.
• To execute a purchase contract with you: Your data is then used by us to keep you informed of the status of your order, prepare your order, accept your payment, give you access to after-sales service, and have your order refunded. They also allow us to prevent possible fraud against you and against us during the purchase. If we consider the action to be fraudulent, this processing may allow us to block the transaction. This purpose provides the legal basis for the execution of contractual obligations.
• To respond to requests addressed to customer service: This purpose has as a legal basis the execution of a contractual obligation, a pre-contractual measure or even the legitimate interest of maxpert depending on the specific request.
• To improve our services: By using our site, you are informed that we process your browsing and purchasing data for analysis and statistical purposes. They allow us to better understand the way you use our site in order to improve its ergonomics and the quality of services. This purpose has as a legal basis your consent which you have provided in advance.
• For marketing purposes: If you are subscribed to our Newsletter, we process your data to manage your subscription and send you targeted information via email or SMS according to the preferences you have indicated to us. We may also contact you via push notifications if you have subscribed to this service. We require your consent for any direct marketing. You can also unsubscribe from our communications at any time (for example, to unsubscribe from the newsletter, simply click on the “Click here to unsubscribe.” button at the bottom of all of our newsletters and confirm your unsubscription). This purpose has as a legal basis your consent which you have provided in advance.

Where you have given us your consent to receive direct marketing content, whether via our newsletter or via push notification, we may use the information you have provided to us for the following purposes:

• Sharing information about our events, products, services, current offers
• Recommendations on certain products or services that might interest you
• Customer study in order to better understand your expectations regarding our products and services offered by our site.

These purposes have as legal basis your consent which you have provided in advance.

THIRD PARTIES

As part of your use of our site, you may receive information from third parties with whom we work to provide you with certain services. This could be:

• Financial institutions
• Fraud detection and prevention entities
• Logistics, transport and delivery services

We may share your information with our third parties for the following reasons, for example:

• Payment services in order to make payment;
• Delivery companies to deliver your order;
• Credit and fraud prevention agencies to verify your credit and identity;
• Analysis software that allows us to process your information in order to optimize your purchasing journey on our site.

We ask third parties to commit to respecting the security of your personal information in accordance with the law. Third parties may only use your personal information according to our instructions and not for their own use.

Third-party cookies

As part of services provided by third parties, certain cookies may be placed on your device. This includes in particular targeting cookies used by the Rakuten Advertising affiliate network. These cookies are deposited by Rakuten Advertising under the domain rTaAkutenadvertising.com with the cookie identifier rmuid.

The purpose of this cookie is to enable targeted advertising and affiliate tracking via the Rakuten Advertising network. It helps us provide you with more relevant content and an improved advertising experience. This cookie has a maximum lifespan of 365 days.

To find out more, you can consult the Rakuten Advertising privacy policy, here. If you have any questions regarding the use of these cookies, you can contact the Data Protection Officer and the Privacy Team by email at the following address: rm-privacy@mail.rakuten.com

WHAT ARE YOUR RIGHTS?

Consent

Your consent must be given clearly and unequivocally. This is why, when you agree to receive our communications (via newsletters in particular):

• We explain to you the use we will make of your data and the type of communication you will receive;
• You must check a box validating your consent to subscribe;
  
• You can withdraw your consent at any time.

If you wish to unsubscribe from our direct marketing via newsletter, you can unsubscribe at any time by clicking on the link located at the bottom of each email “To unsubscribe, click here. » A page then opens and all you have to do is click on the “validate your unsubscription” button. If you have a customer account on our website, you can also unsubscribe or modify your preferences by connecting to your profile.

maxpert integrates tracking pixels in its newsletters, these trackers are only used if you have given your consent when registering for the newsletter or when creating your account. You can withdraw this consent at any time by clicking on the link provided for this purpose at the footer of each email sent by maxpert. Withdrawal of consent results in the sending of the newsletter being stopped.

The term tracking pixel refers to a very small transparent image, generally 1x1 pixel in size, used to track the behavior of a recipient when receiving and viewing an email.

In its newsletters, the tracking pixels that maxpert uses allow to know if you open our emails, at what time you do so and from what device, in order to measure the deliverability and performance of our emails.

Cookies (including those in advertising banners) require a specific opt-out, please click here for more information.

Other rights

In accordance with the “Informatique et Libertés” law of January 6, 1978, as amended by the law of August 6, 2004, the Customer has the right to access, rectify, modify and delete data concerning him.

• Right of access to data: offering you the opportunity to receive a copy of the personal information we hold about you.
• Right to rectification: give you the possibility of requesting the correction of inaccurate information concerning you.
• Right to delete your personal data: give you the means to ask us to delete your data.
• Right to limit your data: offers you the possibility of limiting maxpert's processing of your data.
• Right to portability: allows you to receive your personal data in a structured, commonly used and machine-readable format and request the transmission of this data to another data controller.

Regardless of the purpose or legal basis under which we process your data, you can therefore at any time and without any cost send us an email to benefit from your rights at the address: dpo@rouje.com

Or send us a letter to the following address:
maxpert
11 bis rue Bachaumont
75002 Paris France

Please note, however, that we are not always able to respond to this request for legal reasons which we will explain to you, if necessary, after receiving your request. If you have a customer account, you can also modify your personal contact details from your customer area by identifying yourself using your email address and password.

SECURITY OF YOUR PERSONAL INFORMATION

In the case of creating an account, you have chosen a password. You are responsible for maintaining the confidentiality of this password. This is why we recommend that you choose an effective password and not share it. We recommend that you only connect to secure networks, preferably private networks. Stay aware of the risks involved on public wifi networks.

If you receive an email claiming to be the brand we work for and asking you to provide personal information, please do not respond and forward this email to us (at dpo@rouje.com) so that we can take necessary action.

HOW LONG YOUR PERSONAL DATA IS STORED

Your data is kept until the purpose for which it was collected is achieved.

However and more specifically:
As part of a subscription to our newsletter, we will no longer contact you if you have not opened our newsletters for more than three years.
Any changes to this policy will be updated on this page and, if appropriate, notified to you by email.

COOKIES

A cookie is a text file that may be saved in a terminal when consulting a Service with browser software. A Cookie allows its issuer, during its validity period, to recognize the terminal concerned each time this terminal accesses digital content containing Cookies from the same issuer. The user is informed that, when connecting to the site or applications and when using the services, cookies are installed on their receiving terminal (computer, tablet, smartphone, etc.) for the proper functioning of the services, or on their browser subject to the choice expressed by the user concerning cookies, this choice may be modified at any time.

To change your choices, click here.

Refusal of cookies

If the User refuses the recording of Cookies in his terminal or browser, or if he deletes those saved there, the User is informed that his navigation and his experience on the Site or the Application may be limited. This could also be the case when the Publisher or one of its service providers cannot recognize, for technical compatibility purposes, the type of browser used by the terminal, the language and display settings or the country from which the terminal appears to be connected to the Internet. Where applicable, the Publisher declines all responsibility for the consequences linked to the degraded functioning of the Services resulting from (i) the refusal of Cookies by the User (ii) the impossibility for the Publisher to record or consult the Cookies necessary for their operation due to the User's choice.

Configure your browser

The User can configure their browsing software so that Cookies are recorded in the terminal or, on the contrary, that they are rejected, either systematically or depending on their issuer. The User can also configure his browser software so that the acceptance or refusal of Cookies is offered to him from time to time, before a Cookie is likely to be recorded in his terminal. For the management of Cookies and User choices, the configuration of each browser is different. It is described in the browser's help menu, which will allow you to know how to modify your Cookies preferences:

• Internet Explorer™
• Safari™
• Chromium™
• Firefox™
• Opera™

At any time, the User can choose to express and modify their wishes regarding Cookies.