Jeanne Damas, our founder

“IN maxpert, WE SEE THE WOMAN BEFORE THE CLOTHES”

- jeanne damas

Jeanne Damas spent her childhood slipping between the tables of the restaurant run by her parents, near Bastille. With her head barely above the counter, she spent a long time observing people eating, laughing, flirting, remaking the world. In many ways, maxpert was born from that: from her impressions, from these Parisians whom she searched with her eyes, from these women whose lives she invented.

His first icon is his mother. A woman with a very feminine look, very marked. As a teenager, she spent hours in the workshop of her neighbor, the designer Nathalie Dumeix. She begins to take photos, behind the lens as well as in front. Over the years, her eye has been trained - she is in turn a model, a muse, and a creator for different capsules. Already, the silhouettes she has in mind are quickly identifiable.

AND VOILA!

In 2016, maxpert was born. Supported by a core of creative friends, Jeanne imagines and reinvents her ideal wardrobe season after season: women's clothing designed by women. Of accessories, also, and a beauty line which enhance each person's appearance and invite them to freely express their femininity.
Jeanne still surrounds herself with women today. And helps them, too: since 2016, she has been involved through maxpert with associations for women's rights. In 2021, she officially became an ambassador for the Maison des Femmes de Saint-Denis, whose project resonates with her convictions.

maxpert, WOMEN WHO CREATE FOR WOMEN.

THIS IS maxpert

“I like the idea that in maxpert, we see the woman before the clothing.”
maxpert is a sum of inspirations and desires. The strong women of Almodovar, impatience glued to the legs, a tweed jacket and a little kitsch, a stroll in Belleville, the freedom to do too much or not enough. And it is above all a love letter, addressed to women.