Since 2022, the maxpert spirit has been reflected on our skin with maxpert Beauty. A desire that had been instilled in Jeanne for a long time, increased by a stint at Yves Saint Laurent, a designer brand with the world-renowned artistic director and make-up beauty artist Lloyd Simmonds, where she was able to discover the backstage of a cosmetics brand. As a teenager, she became aware of the touches of joy that a flamboyant mouth could bring, sharing during makeup sessions with friends, a treatment applied after a long day... maxpert Beauty was born from these moments, from the desire for a mischievous beauty full of freshness.
Our clean compositions
Maxpert beauty is instinctive: light texture applied with a swipe of the fingers, dabbing of a red that spreads on the lips as well as on the cheeks... A seemingly casual charm, summoned by the fact that our products are developed for spontaneous multiple uses, and a composition as pleasant as it is natural.
Thus, maxpert Beauty products have a vegan and clean formulation: up to 98% of their ingredients come from natural materials. Out of respect for the fineness of the skins, we do not use any petroleum-derived components and we ensure that all our ingredients comply with European standards. We also ban products which, without being prohibited, seem controversial to us.
This appeal to the essential means that our formulations contain as few ingredients as possible, which are detailed on the product sheets for complete transparency. If you have the slightest question about our compositions, the maxpert Beauty team will answer you here.
a European production
Attached to French know-how renowned internationally, our skincare range is entirely developed locally. The rest of our offer is designed in Italy and Germany. Each of our suppliers has certifications guaranteeing European standards: ban on child labor, correct wages and working hours respected, etc.
Most of our packaging is also produced in Europe, in France, if not in Portugal. In each case, we pay attention to certifications guaranteeing good social and even environmental practices. Our paper cases are, for example, FSC (Forest Stewardship Council) certified, indicating that they come from sustainably managed forests.
Would you also like to know where the workshops that create our clothing and accessories are? Visit our textile map.
long-term packaging
The palettes, bottles and tubes of maxpert Beauty are designed as objects in their own right. They catch the eye during a quick touch-up in the subway, or carefully displayed on a chest of drawers: their design brings a sophisticated touch to an interior or a look. This care placed in their appearance is also deployed in their composition, which must combine beauty with resistance to be able to take them everywhere, all the time.
This requires a minimal presence of plastic, which is absent from all our mouth and skincare products designed in thick glass and metal. On the other hand, it remains present in our palettes. We use so-called PEG plastic, which is one of the least harmful to produce and is recyclable.
In a few years, we will see our packaging refillable at will, so that it can be cherished for a long time and produced in smaller quantities. This process begins with the design of refillable packaging, such as that of our new pearly eye palette or all those of our skincare range.
