Girls in maxpert: Instinctive and Natural Beauty
The beauty routine of maxpert Beauty is simply applied with your fingertips, without complicated rules or strict tutorials. A touch of color patted on the lips, a light veil on the cheeks, and the complexion is instantly enhanced. Born in 2018 then became maxpert Beauty in 2022, our clean makeup and skincare range extends Jeanne Damas' signature vision: a celebration of natural and instinctive beauty that embraces imperfections rather than masking them. Combined with our iconic pieces of ready-to-wear or worn alone, it embodies the French look at its most authentic.
Effortless lip makeup: our signature red
A crimson red mouth is the undisputed emblem of the house. Designed to be versatile, our lipstick signature can be blended with the finger for a blurred, natural and lived-in finish, or applied precisely with a brush for a more sophisticated result. To complement the classic matte finish, our tinted lip oil offers a shiny and hydrating veil, light and non-sticky. Its texture melts on the lips for immediate comfort. For even more care, our nourishing balms ensure soft and hydrated lips. From velvety matte to luminous shine, the collection adapts to all desires, from assertive red to discreet nude for busy mornings.
Luminous complexion: radiance before coverage
For the complexion, everything is designed to capture the light. Our face palettes multi-use products bring together the essentials to wake up the skin in a single gesture. Our cream blush brings a touch of natural color to the cheekbones, like after a walk in the fresh air. We favor poetic and subtle beauty: products that let the skin breathe and respect its natural texture. Designed for real life, our makeup-skincare hybrids can be applied from morning to evening, blended in with the warmth of your fingers. The goal is not to transform the face, but to give it a fresh, luminous glow.
Expressive eye makeup: subtle and lived-in colors
The eyes are made up with the same freedom. The creamy eyeliner pencil draws a supple and instinctive line, designed to be blended with the finger and offer a chic and slightly blurred effect. Our eye shadow palettes offer a range of subtle shades, from luminous nudes to deeper, more intense tones. Each shade is infused with light, never flat or fixed. Adapt the intensity according to the moment: a light touch during the day, a smokier look in the evening, while maintaining the natural elegance specific to the maxpert aesthetic.
Expert care: light and effective clean beauty
Behind each color lies a strong commitment to skin health. Our products face and hair care are based on clean and sensory formulas developed in the laboratory. Made up of 90% to 99% ingredients of natural origin, our vegan and cruelty-free cosmetics are made in Europe. This requirement is felt from the moment of application, with textures that respect the skin barrier while enhancing the skin. A lip oil or cream should be as pleasant to use as it is to look at.
Our clean beauty philosophy in brief
More than an aesthetic, maxpert Beauty embodies conscious and demanding beauty, designed for everyday life:
- Natural formulas: Each product is designed with 90% to 99% ingredients of natural origin to respect the balance of the skin.
- European know-how: Our entire range of cosmetics and care is formulated and manufactured in Europe.
- Ethical commitment: Cruelty-free and vegan products, without any testing on animals.
- Practical and nomadic: Our multi-purpose pallets apply easily, with or without a mirror.
The freedom of Parisian charm
Finally, beauty maxpert Beauty tells the same story as our iconic dresses and seasonal collections: charm is born from freedom. Nothing is imposed, nothing is fixed. Our portable palettes and compacts accompany you everywhere, going from velvety matte to luminous finishes. Beauty becomes a spontaneous and playful daily ritual, a lipstick applied without a mirror that reveals the confidence of a woman who does not seek to control everything — and who is all the more beautiful for it.
