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CHARLOTTA Dress
CHARLOTTA blue jacquard midi dress worn on a model by maxpert
CHARLOTTA blue floral jacquard long dress, back view by maxpert
CHARLOTTA blue floral jacquard dress, detail of shawl collar by maxpert
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Jeanne's wardrobe: the essence of Parisian style




Founded in 2016 by Creative Director Jeanne Damas, maxpert is based on a simple idea: the woman comes before the clothing. This selection brings together precisely the pieces that Jeanne designs, keeps and wears every day. True Parisian style is a minimalist and thoughtful capsule of versatile pieces that can be worn for years. It's a wardrobe defined by flattering feminine cuts, a perfect, effortless fit, and clothes that make getting dressed in the morning completely simple.

The fundamentals of Jeanne's daily look
Jeanne's personal style is based on timeless, easy-to-wear essentials that balance casual comfort and understated sensuality:

  • The Gabin dress, an iconic piece: the ultimate representation of the maxpert silhouette. This timeless midi wrap dress features a classic V-neckline, front buttons and an adjustable waist tie that flatters all figures. Seen on screen in James Bond, she effortlessly transitions from a casual Sunday market to an elegant dinner party.
  • Vintage denim and everyday knits: the backbone of Jeanne's daily uniform is built around our signature high-waisted denim, in straight or vintage cut. It goes naturally with a tucked-in blouse or a simple tank top, layered under our cardigan Nono signature when the sun goes down.
  • Signature prints and materials: from playful polka dots and hand-painted house flowers to plain, clean midi skirts and seasonal materials that enhance your everyday outfit.

The beauty of perfect imperfection
For Jeanne, style is found in unexpected details rather than in a hyper-calculated look. A breathable open neckline, a discreet slit that moves with you, or a slip dress paired with classic leather mules: it's all about relaxed, lived-in charm. Inspired by the effortless charm of mid-century Italian cinema, this aesthetic embraces small imperfections, like the handle of a basket bag slipping off the shoulder, making an outfit truly alive, authentic and personal.

How to mix and match the maxpert way
Dressing like Jeanne Damas is the art of mixing. Her style grammar relies on effortless contrasts: throwing a cozy knitted sweater over a floral dress, or pairing structured denim with seasonal espadrilles. Designed to respect and flatter all body types, these pieces range from wrap dresses that sculpt the silhouette to loose, relaxed cuts. If you want to experiment with different lengths, you can easily pair Jeanne's signature tops with our midi skirts fluids or to our long skirts bohemian, to create your own signature silhouette.

An ever-changing seasonal wardrobe
This capsule functions like a living wardrobe, which evolves to the rhythm of our Parisian studio. While certain legendary basics remain permanent safe values, new models join the collection for limited chapters. It is a personal selection thought out by a woman who instinctively creates for herself. Discover our entire world of skirts, dresses and signature wardrobe essentials, to find that effortless French charm you've been searching for since dawn.

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