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Cookies and data processing policy

Last updated: July 8, 2026

This Cookies and Data Processing Policy describes how maxpert uses and protects any information that you give us when you use this site. maxpert is committed to ensuring the protection of your privacy. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. maxpert may modify this policy from time to time by updating this page. We invite you to consult it regularly to ensure that any modifications suit you.

What we collect

We may collect the following information:

  • name
  • contact details including email address
  • demographic information such as zip code, preferences and interests
  • any other relevant information in the context of customer surveys and/or commercial offers

For the exhaustive list of cookies we collect, please see the section List of cookies we collect.

What we do with the information collected

This information is necessary for us to understand your needs and provide you with a better service, in particular for the following reasons:

  • Maintaining our internal records.
  • We may use this information to improve our products and services.
  • We may periodically send you promotional emails about new products, special offers or other information which may be of interest to you, to the email address which you have provided to us.
  • We may also, from time to time, use your information to contact you for market research purposes. We may contact you by email, telephone, fax or mail. We may use this information to personalize the Site according to your interests.

Security

We are committed to keeping your information secure. To prevent unauthorized access or disclosure, we have put in place appropriate physical, electronic and organizational procedures to protect and secure the information we collect online.

What are cookies and how do we use them?

A cookie is a small file that requests permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie is used to analyze web traffic or to report your visit to a given site. Cookies allow web applications to respond to you in an individualized manner. The web application can adapt its operation to your needs, tastes and preferences by collecting and remembering information about you.

We use traffic logging cookies to identify the pages visited. This helps us analyze data about our page traffic and improve our site to better meet our customers' expectations. We only use this information for statistical analysis purposes, after which the data is deleted from the system.

Overall, cookies help us provide you with a better website, by letting us know which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or reject cookies. Most web browsers automatically accept them, but you can usually change your browser settings to decline them if you wish. This may prevent you from taking full advantage of the site's features.

Links to other sites

Our site may contain links to other sites that may be of interest to you. However, once you have used these links to leave our site, please note that we have no control over these other sites. We cannot therefore be held responsible for the protection and confidentiality of any information which you provide whilst visiting these sites, which are not governed by this privacy statement. We invite you to exercise caution and consult the privacy statement applicable to the site in question.

Control of your personal information

You may choose to limit the collection or use of your personal information in the following ways:

  • when a form is offered to you on the site, look for the check box to indicate that you do not want your information to be used for direct commercial prospecting purposes;
  • if you have previously consented to the use of your personal information for direct marketing purposes, you may change your mind at any time by writing or emailing us at lesfillesenrouje@rouje.com.

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required to do so by law. We may use your personal information to send you promotional information about third parties that may be of interest to you, if you tell us that you wish to receive it.

You can request details of the personal information we hold about you. If you would like a copy of information held about you, please write to us at lesfillesenrouje@rouje.com.

If you believe that any information we are holding on you is inaccurate or incomplete, please write to or email us as soon as possible at the address above. We will rectify as soon as possible any information found to be inaccurate.

List of cookies that we collect and methods of choice by category

Our site uses two types of cookies.

Cookies strictly necessary for the operation of the site: these cookies allow you to use the main functionalities of the maxpert site, such as saving your selection of products in your basket. They make navigation easier and are essential for making online purchases.

Third-party cookies: These include statistical analysis cookies which collect information on navigation within our site, thus allowing us to improve your user experience and adapt our services to your preferences. These are also advertising cookies intended to personalize and/or improve content and the browsing experience by offering you services tailored to your interests on other sites.

You can change your preferences at any time by clicking here.

The table below lists the cookies we collect and the information they store.

Filed by Cookie name Description of the cookie
Shopify _shopify_y, _shopify_s, cart, cart_ts, secure_customer_sig, _secure_session_id These cookies are mandatory and strictly necessary for the operation of the site. They allow you to use the main functionalities of the site, facilitate navigation and are essential for making an online purchase.
Google analytics _GA Distinguish unique visitors to the site by assigning a unique identifier to each visitor.
Google analytics _GID Store collected information for statistical purposes.
Google Advertising SSID, SAPISID This cookie is used by Google Advertising to measure the performance of advertising campaigns.
Facebook pixel _fbp, fr, _fbc Allows you to track visitor actions on the site and identify possible conversions.
Pinterest _pinterest_ct_ua Identifies visitors coming from Pinterest and helps us optimize our ads.
TikTok tta_attr_id_mirror, tta_attr_id, ttwid, _ttp, _abck Identifies visitors coming from TikTok and helps us optimize our ads.
Google Tag Manager _gcl_au Helps us manage our cookies and other similar technologies.
Biron _biron_id, _biron_session Allow us to personalize and manage our data by creating dashboards with relevant indicators.
Beyable byblUserId, byblSessionId, beyable_ab Help us organize our product listings and personalize our product recommendations.

Gorgias

gorgias_anonymous_id, gorgias_chat_session We enable the operation of our live chat and customer service. They store your conversation history so our team can respond to your requests without you having to repeat your information.
Klaviyo __kla_id Klaviyo is an email marketing and marketing automation solution that allows us to know you better and understand your interests, in order to personalize our emails and improve your customer experience.
Affilae ae_uid, ae_lp Allow us to attribute a visit or order to the partner site that referred you to us, and to process the corresponding commissions via the Affilae affiliate platform.
Rakuten Affiliate rmStoreGateway, ranMID, ran_sid, rmuid Allow us to attribute a visit or order to the partner site that referred you to us, and to process the corresponding commissions via the Rakuten Advertising affiliate platform.
Microsoft Clarity _clck, _clsk, CLID, ANONCHK, MUID, SM Anonymously record browsing sessions (clicks, scrolling, browsing) to allow us to analyze the use of the site and improve its ergonomics and user experience.
ShopMy shopmy_uid, smUid Identify visitors referred to us by a creator or influencer via the ShopMy platform, and measure the performance of these partnerships.
Criteo cto_bundle, cto_bidid, cto_tld_test, criteo_write_test Criteo is an advertising retargeting solution. These cookies allow us to show you personalized advertisements for our products on other sites, based on the pages and products you have viewed on maxpert.com, and to measure the performance of these campaigns.
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