Chapter 3
For its third chapter of the season, maxpert unveils Irène, a collection designed for those who live each day to the fullest.
The campaign follows the daily life of Irène, an active city dweller and mother. Between busy days, family moments and personal desires, she moves at her own pace with femininity and sensuality. Being a mother, being a woman, being yourself: nothing is mutually exclusive, everything complements each other.
Irène thus paints a luminous portrait of today's women, through a winter wardrobe with comforting materials and silhouettes made for every day.
Winter begins with the coat, the season's key piece, which comes in several cuts. The new woolen skins, with enveloping materials, rub shoulders with new faux fur, soft and full of character.
And for the first time at maxpert, velvet is mesh: floral and luminous, it adorns the Jardin Bleu pattern on our iconic models.
![[collection:606018699592]](/wp-content/uploads/laura-speed-media/images/ed790c82ccd920f268e0/image.webp)
And to accompany the coming fresh weather, a whole range of knitwear is revealed: light cashmere sweaters, thick merino knits, day and night dresses.
