Chapter 1
To open the season, maxpert unveils Anna, a collection imagined as a natural extension of summer.
The campaign features a woman who returns to Paris, bringing back with her the traces of her trip. A hotel badge hanging on his set of keys, a few shells forgotten in a bag, sand still present in his shoes... Discreet memories that become part of everyday life and prolong the feeling of vacation.
Between the sweetness of summer and the energy of back to school, Anna embodies a transitional wardrobe, where iconic maxpert pieces, like the Gabin dress and the Nicoise ballerinas, are reinvented in a bright palette and naturally feminine silhouettes.
The wardrobe brings together the freshness of the last sunny days with the back-to-school essentials: flowing dresses in shades of blue and pink, light knits, iconic prints and a short trench coat with assertive lines.
A silhouette designed to accompany the return to town with elegance and simplicity.
