How to take care of your denim clothing?
Denim is a sturdy, timeless cotton canvas full of character, appreciated for its great resistance, its hold and its ability to mold to your figure. Although it is known to be easy to maintain, a few simple steps can fix its original indigo, prevent it from stretching and protect its canvas over time.
Washing
- Wash your denim item inside out at 30°C maximum, on a delicate program. Use a gentle liquid detergent special for colors and avoid bleaching products or softeners, which break the cotton fiber and alter the elastane.
- To avoid crease marks or premature fading, wash your denim with similar colors and do not overload the machine.
Rinsing
- Thorough rinsing in cold water is the secret to completely eliminating detergent residue that could damage the cotton canvas or dull the shine of the indigo dye.
Drying
- Choose drying in the open air, flat or hanging by the belt, away from direct sunlight. Tumble drying is strongly discouraged: its high heat causes the cotton to shrink, cooks the stretch fibers and accelerates the wear of the edges.
Ironing
- Denim rarely needs ironing, as its natural weight relaxes wrinkles when worn. If necessary, iron your piece on the reverse side at medium-high temperature (cotton option) while it is still slightly damp.
- Dry cleaning is generally not necessary except for structured jackets or raw denim coats to preserve their finish.
The small gestures that make the difference
Avoid tumble drying to prevent shrinkage, fading and loss of elasticity
Wash your denim as infrequently as possible; clean small stains locally and air your garment in the open air or in a water feature to refresh it
Always close zippers and buttons before washing to avoid harsh rubbing on the canvas
Wash raw denim separately the first few times, as true indigo naturally tends to bleed
Follow the care instructions indicated on the label, particularly for pieces combining denim with fluid materials (modal, silk) or very stretchy materials.
